VidCon: FameBit by YouTube

June 20 - 23

Agency: MAS

Anaheim Convention Center

 

FameBit by YouTube is the leading influencer marketing platform connecting brands and YouTube Creators together to drive authentic branded content at scale. Leveraging the power of Google data and sophisticated measurement solutions, FameBit by YouTube provides transparency and accountability to drive business results for brands and creators.

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VidCon is an event and experience for those who work in online video and those who love it. Made for both the creators and viewers of the online video industry, VidCon 2018 brought again the celebration of everything that makes this medium awesome, bringing together a global community that believes online video is the most important cultural force since the motion picture.

I was the lead producer and oversaw both of the FameBit activations, overall budget, client briefs, contracts, load in/load out, scenic, A/V, and lighting production, install, run of show, content/creative production, union liaising, vendor and staff management, photographers and creatives, demos and performances. There were 3,000+ attendees over the course of the weekends featuring 20+ creators.