R/GA helped launch the Samsung Galaxy S21 as part of a very special partnership with RSA films and acclaimed Oscar-winning director Joe Wright (Pride & Prejudice, Atonement, Darkest Hour). For this first-of-its-kind collaboration, Wright and RSA films were given complete creative control of the project to show off the filmmaking capabilities of the Galaxy S21 Ultra 5G phone, resulting in this passion project of a folk tale fantasy called "Princess and Peppernose," filmed entirely on the Galaxy S21.

 

The campaign included the creative development and production of social and YouTube trailers, BTS content, social content on IG, TikTok, Spotify, DOOH (Times Square in NYC & Piccadilly Circus in London)), global film festival screenings and a cinema launch.

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I was the lead producer on the project responsible for the creative development of the campaign, creative project management of asset production, budget and client management.