Samsung // Game + Answer
Agency: R/GA
Livestream Production: Take2productions
2022
 

R/GA pitched Samsung their first-ever livestream game show on Twitch, called "Game + Answer." The Samsung team loved the concept, and our team developed the strategy, visual design, creative development, talent identification and management, and livestream production for the three-episode series. The episodes were hosted by Fuslie and featured other gaming participants like Surfnboy, Reddysh, actor Sam Witwer, and NFL player Braxton Miller.
 

The concept of "Game + Answer" was to promote Samsung's new devices through a new platform while celebrating the gaming industry and amplifying leading gamers' voices.
 

As the senior producer for this project, I was responsible for the strategy, creative development (including logo lockup, visual identity, and script development), influencer management (briefing and communications), social content production, and overall project management for the three episodes.