IRINA MAKAROVA
INTEGRATED PRODUCER + PROJECT MANAGER
TRANSFER X CLAUDIA HART


Transfer Gallery x Claudia Hart
The Flower Matrix
New York
2017 - 2018
Gallery 151 presented Claudia Hart's 'The Flower Matrix,' a mixed reality chamber at Wallplay’s VR 'speakeasy,' as part of the TRANSFER Gallery's VR Commission.
Hart appropriated computer models from the free online digital repository 3D Warehouse. Combining immersive VR with real-world objects, she presented hand-thrown ceramics, floor coverings, fabrics, furniture, and wallpaper in her installation. The augmented reality objects were triggered by Hart’s custom Looking Glass app. With the app, users could view animations from the Flower Matrix embedded in the surfaces.
As the producer, I oversaw space scouting, overall budget, installation and artwork production, VR setup, AR app compatibility, staff and vendor management, photography, install and deinstall, and the entire run of the exhibition.




