Essence Fest 25th Anniversary

Production Company + Agency: Chemistry Creative

New Orleans Ernest N. Morial Convention Center

July 2019

 

In celebration of Essence Fest's 25th anniversary, the Essence team contracted Chemistry Creative to ideate and produce five custom experiences: Path to Power, Health, Entertainment All Access, Karaoke, and the festival's first-ever Wellness House.

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As the lead producer, I was responsible for overseeing the design and creative development, project management, fabrication, print and creative production, zoning and floor plan layouts, logistics and permits, talent management, overall budget, as well as client, venue, vendor, and staff management. I collaborated with a team of creatives, technical leads, and producers to bring these impactful experiences to over 1 million attendees.