PayPal // Shop Safe Campaign
Agency: Iris Worldwide
2020
 

In H2 2020, PayPal launched a new method of contactless payments via personal QR Code. It utilizes the existing PayPal app and makes transactions completely touch-free. Small businesses displayed a QR code at checkout and consumers could scan it and pay through their PayPal account. PayPal’s ambition was to launch this nationwide to help small businesses get back on their feet

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PayPal was committed to help small business owners nationwide who took the biggest hit during the pandemic and faced foreclosure. As a B2B2C campaign, we also targeted everyday individuals living in urban areas across the country. 

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Iris Worldwide ran variety of messaging focused for small businesses, that helped moved people down the marketing funnel and used bigger formats (Radio + streaming audio, OOH, digital and social video, addressable TV) to deliver a broad awareness message that PayPal’s QRCs are a safe way for your customers to pay.​

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As the creative project manager I was responsible for the production of the 100+ assets, remote recording of the radio spot and talent management, and submission of all assets to be trafficked.