Samsung x Depop
Agency: R/GA
2022
 

Samsung partnered with Depop for a first of its kind partnership to support young fashion entrepreneurs and their side hustles. R/GA was tasked with promoting the brand partnership by creating a digital campaign inclusive of messaging and creative development, DOOH in Times Square and Piccadilly Circus, IG live fashion show, social assets, an in-app module, and partnership with (8) influencers.
 

I was the senior producer for this project responsible for creative development, social content production, influencer management, and overall project management.